Having worked for a variety of businesses ranging from multinationals to AIM listed PLCs and high growth, PE backed SMEs we know leadership is a challenging role. It can be a lonely place and is made all the more isolating if you don’t have the right people alongside you.

Home Park was set up to offer a different perspective on recruitment and we operate as a genuine partner and member of your extended team. With 20 years of experience in attracting, assessing and selecting senior leaders and sales professionals we love nothing better than working with ambitious, talented SMEs to help you find the best people on the market. That way you can focus on the 38 other things you need to do to keep your business at peak performance. 

Aside from helping leaders achieve great things I also love team sports (especially rugby union), time with my family as well as camping, kayaking and hiking…all whilst building a pub visit in along the way!

– Ian Lloyd, Founder


Ian assessed our team at UMI providing 121 and group feedback on motivation levels as well as practical insights into what we could do differently. Some very clear trends emerged across the business which have enabled us to improve the way we communicate at all levels and, as a result, we’re seeing even greater trust and collaboration within the business which we’re confident will translate into an even better company culture. I’d definitely recommend Ian and Motivational Maps.

Mark Crossingham

Managing Director,

Universal Music Ireland

“Ian worked with us on the strategic hire of a new MD for a high growth SME food business. He was accommodating, great to work with and attracted high quality and well qualified candidates from a variety of sources. He did this all on time, with integrity and represented our brand well throughout the entire process. He knows his stuff and I’d recommend him”

Strategic Advisor, frostkrone

“Ian worked with me on EMEA wide recruitment of Customer Success Managers for Deel- a hypergrowth SaaS business. We needed people at pace and he delivered a consistent flow of qualified candidates and also was happy to help us improve what we were doing by “going the extra mile” pulling together job descriptions and providing honest feedback. He also understands the SaaS scale up space and is a great person to work with. If you’re growing your SaaS business I’d recommend him.”

Sam Brown

Head of Customer Success EMEA,